WhatsApp has rolled out a new feature allowing businesses in India to send authentication and login codes via its API, marking a significant expansion of its service offerings in the country.
WhatsApp has recently introduced the capability for businesses in India to send authentication and login codes through its API, a feature that became available starting July 1. This development is part of Meta’s ongoing efforts to enhance business functionalities within WhatsApp, aligning with their broader strategic goals.
Initially launched for various countries last year, this feature saw its implementation in Malaysia in June before expanding to India. This move is particularly significant given the massive user base in India, which exceeds 500 million, and the high volume of one-time passwords (OTPs) transmitted daily by telecom networks, estimated at over 1 billion.
A Meta spokesperson highlighted the convenience and efficiency this new feature brings, stating, “As we mentioned on stage at ‘Conversations’ last month, we aim to provide users and businesses the ability to accomplish more on WhatsApp, including receiving one-time passwords for quick login.” They further emphasized that simplifying account verification processes through preferred apps would solidify WhatsApp’s position as a prime business platform.WhatsApp’s role as a vital tool in business communications.
The activation of this service in India presents a considerable opportunity for WhatsApp. By channeling some of the vast numbers of authentication messages through its platform, WhatsApp can boost its revenue from business messaging fees. Moreover, this feature encourages users to engage with the app more frequently, fostering greater app usage and familiarity.
In addition to restructuring its messaging fees for businesses, WhatsApp recently unveiled AI-driven tools designed to enhance ad creation and customer support capabilities within the WhatsApp Business app. These advancements demonstrate Meta’s commitment to providing robust support for businesses, further cementing